Calistoga Business & Retail Strategy
This proposal will outline the development of a comprehensive Calistoga Business & Retail Strategy Report (CBRSR). The final CBRSR will be given to chamber members, city officials, local developers, property owners, real estate brokers, and retail recruiters as a reference document to attract businesses and increase interest and investment in Calistoga. The document can provide guidelines to finesse the current aesthetic with regards to storefront design, branding and signage. The completed document should meet the needs of the business community, visitors and local residents while incorporating our existing business landscape into the design and planning. Fostering commitment and support from business and property owners (and their representatives) is a key element of this project.
The project goals can be summarized as follows:
- To help fill vacancies and bring exciting new businesses to Calistoga
- To better understand the preferences and habits of the town’s customer base
- To implement a strategic plan based on the project recommendations
- To help elevate the visual presentation of current businesses in the commercial district