Marketing Events
Marketing Events
The Calistoga Chamber of Commerce produces a number of events throughout the year that serve a destination marketing function. Each event is detailed below with information about how it markets Calistoga as a destination, the approximate visitor/local attendance ratio, funding sources and more.
Winter in the Wineries Passport
Occurs: First Saturday in December through First Sunday in February
Event Description: An annual wine tasting passport which grants holders to complimentary wine tastings at all participating wineries and discounts on lodging, dining, retail and spa experiences.
Promotion of Calistoga: The Passport program serves to promote Calistoga during the winter off-season, (branded by Visit Napa Valley as Cabernet Season).
Funding Source: This program is fully self-funded by participation fees and ticket sales.
Number of Attendees: 3,500 – 5,500 people
Visitor/Local Attendance Ratio: Over 90% visitors
Calistoga Restaurant Week
Occurs: Last Week in January
Event Description: A week-long feature of the culinary scene in Calistoga and throughout the Napa Valley with prix fixe lunch and dinner menus.
Promotion of Calistoga: This event occurs in conjunction with Napa Valley Restaurant Week, promoted by Visit Napa Valley, and California Restaurant Month, promoted by Visit California. The week highlights Calistoga’s culinary offerings and promotes Calistoga in the winter off-season.
Funding Source: This program is funded by the Calistoga Chamber of Commerce.
Number of Attendees:
Visitor/Local Attendance Ratio:
Concerts in the Park
Occurs: Ten Thursdays in June, July and August
Event Description: A weekly outdoor free concert featuring regional bands performing a variety of genres. Wine is available for purchase.
Promotion of Calistoga: The Concerts in the Park series occurs on a mid-week day (Thursday), encouraging visitors to extend their summer stays or to visit Calistoga during the week.
Funding Source: This program is fully funded by local sponsors.
Number of Attendees: 400 – 800 people per week
Visitor/Local Attendance Ratio: Approximately 25% visitors, 75% Calistogans
Calistoga Harvest Table
Occurs: Sunday after Labor Day Weekend
Event Description: A signature Calistoga experience which celebrates the successful harvest season with a multi-course dinner served by Calistoga restaurants.
Promotion of Calistoga: Calistoga Harvest Table highlights the culinary scene and wine region of Calistoga. The experience is highly unique and memorable, generating incredible photographs and press coverage.
Funding Source: This event is funded by participation fees and beer and wine sales.
Number of Attendees: 1,000 – 1,200 people
Visitor/Local Attendance Ratio: Approximately 50% visitors, 50% Calistogans
Calistoga Holiday Village & Christmas Faire
Occurs: Friday before the First Saturday in December
Event Description: A holiday kick-off celebration in downtown Calistoga, featuring a tree lighting ceremony, complimentary trolley tours of lighted neighborhoods, shopping incentives and more.
Promotion of Calistoga: Calistoga Holiday Village was designed to encourage those already visiting for the Annual Calistoga Lighted Tractor Parade to extend their stays for a long weekend.
Funding Source: This event is funded by Calistoga TID grants and participation fees.
Number of Attendees: 500 – 800 people
Visitor/Local Attendance Ratio: Approximately 25% visitors, 75% Calistogans
Calistoga Lighted Tractor Parade
Occurs: First Saturday in December
Event Description: An annual holiday parade featuring lighted and decorated vehicles, including tractors, construction and utility vehicles and floats.
Promotion of Calistoga: The Calistoga Lighted Tractor Parade began in the late 1990s as a small, community event. Today, it brings tens of thousands of people to stay in Calistoga and kick off the holiday season.
Funding Source: This event is fully funded by generous sponsorship donations from local businesses and residents.
Number of Attendees: 15,000+ people
Visitor/Local Attendance Ratio: Approximately 75% visitors, 25% Calistogans