Brand Strategy

What are the benefits of a Destination Brand Strategy exercise?

• Foster a unified and cooperative approach to continue to build and communicate the destination’s reputation and its unique characteristics and attributes.
• Provide a decision-making framework and foundation to build a stronger identity for the destination and avoid contradictory and changing messages and images.
• Result in a higher return on investment from the destination’s marketing investments.
• Capture the strengths and personality of Calistoga in ways that enables all stakeholders to use similar, consistant and compelling marketing messages.
• Provide the opportunity for future product and business development opportunities.